Having a website is essential for every business, whether it is to sell products or simply share information. At the same time, it is equally important to have a website that is suited to your brand and is functional for potential visitors, all while ensuring that it is designed to fit the theme of your brand. A simple, well-designed website can take your business to the next step. If you do not have a website, it is time to get started on website building.
However, building a website can be difficult to navigate, especially for first-time users. Not to fret, we have collated some tips to help you build an attractive and enticing website. If you are a business owner or manager looking to upgrade your website, these tips could also be useful in helping you decide the direction of your approach, or simply be a guide for reference.
Basics of Website Building
The first step in building a website would be to determine the primary purpose of the page. Having a clear idea of the purpose of your webpage would make it easier for you to decide on other factors such as the design and flow.
A business website generally serves as a space to provide general information about the company or be a platform for e-commerce. Depending on the primary purpose of the website, the user experience and navigation would differ.
1. Being Straightforward
Whether your website aims to tell more about your company or a more complex e-commerce site, it is important to make that clear on your homepage. Visitors should be able to understand what your business does within seconds of landing on your homepage.
2. Place Strategic Calls To Action
When well-placed, CTA buttons can help customers navigate the site more efficiently, which can contribute to overall web presence in the long run. CTA buttons tend to perform best when they match the information on the page, such as a “buy now” button on a product page.
3. Avoid Unrelated Photos
Images are crucial to bring your key message across. For the main website, use images of your product, team or company for a human touch. While for websites for creative and advertising purposes, feel free to add pictures that add pop and attract attention well.
Steps To Take After Website Creation
After you have done up the different pages of the website, it is important to test before you publish it. Test whether the website displays properly on different devices such as smartphones and tablets, and that it works on all major browsers.
Take time to click through every page and feature to ensure that images show up, links are correct and the format looks smooth. This will help you visualise the user experience and navigation of the site, saving you from future complaints about inaccessibility to certain features.
(I) Investing in Search Engine Optimization (SEO)
To ensure that your webpage gets enough traffic, investing in SEO can help to direct potential leads to your page. With SEO, you can build a strong web presence with your webpage, leading to overall higher sales and brand recognition.
Choosing the right keywords
Having keywords that are relevant to your business and that your potential customers are searching for online can help to boost SEO. Search engines are more likely to display your webpage if you have more relevant keywords that match what people are searching
Having fresh content
Regularly posting on a blog, adding to your website, and updating your content signals to search engines that your site is relevant and active. One easy way to maintain activity is to post through a blog, with topics that are relevant to your business and industry.
Placing internal and external links
Internal links are website pages that lead to other pages on your site, while external links are links to other websites. Having links can show search engines that you are well-connected and reliable.
However, these links should also make sense, fit the content, and provide value to the reader. Otherwise, linking may count against you.
For more information about SEOs, check out Things Marketers are Getting Wrong about SEO.
(II) Maintaining Your Site
Keeping your site up to date with fresh content and timely information ensures that your page stays relevant and attracts visitors. This can be done so by updating your website frequently with blog posts on current industry events, new products and offers, as well as the latest company news.
You might also want to pick up some basic website maintenance skills to make sure that your back end servers are updated and free of bugs.
Getting Started on Website Building
Starting a website for your business is a low-cost investment that can help you establish credibility and reach a wider customer base. If you have yet to start, it is time to keep up with the trends and create a website for your business.
However, if you like the idea of customising every part of the website, reaching out to web development or marketing firms is an option too. At Growth.sg, we provide web development services that take into consideration your needs and branding.